Released on = January 11, 2007, 11:21 am

Press Release Author = Starr Tincup

Industry = Management

Press Release Summary = Team prepares for triathlon and raises money to help fund
blood cancer research, education and patient services

Press Release Body = FT. WORTH, Texas - January 11, 2007 - The triathlon team
representing Starr Tincup, an integrated marketing firm for business-to-business
software and services companies, has completed its third month of training and fund
raising for the Olympic-distance Lavaman Triathlon in Kona, Hawaii, on April 1,
2007.

The Starr Tincup triathlon team's goal is two-fold-to train for and complete the
triathlon and to raise money for the Leukemia and Lymphoma Society and their Team in
Training program. The Starr Tincup triathlon team is training and competing in the
triathlon in honor of three "honored heroes," people who live in Ft. Worth, Texas,
and who are battling a form of blood cancer. The team's heroes are Paula, 45,
Tristen, 11, and Maura, 9. All three of the heroes have been diagnosed with Leukemia
and are seeking treatment or are in remission.

"Now that we've grown accustomed to many of the physical training aspects of the
triathlon, we're all turning our attention to fund raising," said Bret Starr,
principal and co-founder of Starr Tincup. "Not forgetting that our goal is to raise
$50,000 for the fight against blood cancers by April 1, we have a lot of work to do
to get out there and raise money. Our confidence is extremely high in our ability to
finish the race. Now we need to work hard at gaining that same confidence for
hitting our fundraising goal."

As a whole, the team has raised more than $5,000, or about 10 percent of their goal,
for the Leukemia and Lymphoma Society. The team has continued training throughout
the holiday season and is going strong into the New Year. For the past few months,
physical training has been the primary concern for the team, but as 2007 begins, the
team is focusing heavily on fund raising as well as training.

"We only have three months to train and raise the rest of our money. It's going to
be intense," said Jennifer Starr, a member of the Starr Tincup triathlon team.

About Starr Tincup

Starr Tincup is an integrated marketing firm for business-to-business software and
services companies. We help clients market smarter so they drive more revenue with
better marketing ROI. Our scope of services includes consulting and planning, market
research, sales and marketing infrastructure implementation and marketing program
execution.

For more about Starr Tincup, visit our website at www.starrtincup.com or read our
blog at http://starrtincup.blogspot.com.



Web Site = http://www.starrtincup.com

Contact Details = Media Contacts
Bret Starr
Principal and Co-Founder
817.204.0388
starr@starrtincup.com

J. William Tincup
Principal and Co-Founder
817.204.0400
tincup@starrtincup.com
Starr Tincup